Think about this.  Mainstream media is pretty much our source of information for news.  Mainstream media determines,  what information we are going to see  and they model exactly how they want us to interpret that information.  A Canadian journalist Sally Armstrong, said it best: "We are what the media feeds us". 

Therefore, the media has a responsibility to tell us the TRUTH, the whole truth and nothing but the truth;  only after ensuring all the who, what, when, where and why's  are based on FACT!

The media determines, among many other things,  what the public thinks - how they react - who to vote for.

It's an incredible power 
that must always be dealt with - with utmost care and responsibility.

So far,  they've been doing a PISS-POOR  job of it.   AKA: Dr. Phil  "How's it been working for you?"